Embracing a digital channel enablement platform like Qotient allows channel efforts to be scaled effectively, and gives management the ability to pinpoint ROI and access real-time sales insight into channel performance anywhere, at any time.
Analogue channel enablement approaches have been successful in the past, but now no longer show results, as a result the role of the channel manager has been effected. Rather than being sales engineers, channel managers have become the go-to problem solvers for vendor-channel queries and issues.
There are many factors that influence channel mindshare. One thing is certain, if you are a vendor and you sell through channels, you need channel mindshare and you need to constantly innovate how you go about getting it. Don’t kid yourself and think that you are doing okay at it. Do you really know?
Channel Enablements ultimate aim is to increase an organisation’s growth, in terms of sales productivity and revenue. Channel sales productivity and revenue are the two most important aspects organisations need to keep their eyes on. Digitizing certain enablement processes is the key to ensuring your channel productivity and revenue continues to grow.
A major struggle for vendors is keeping their eyes on the wider channel environment, as they have no way of tracking what is going on. As a result they lose visibility and control of their efforts, slowing channel productivity and revenue growth.
The top performing sales organisations prioritise channel enablement strategies, recognising sales content and its delivery is the key to increasing effectiveness, productivity and revenue growth by way of end customer retention. Have you noticed your channel sales performance levels and revenue growth slowing?
Technology is one of the fastest growing industries, therefore in order to stay competitive sales organisations need to keep up with the latest innovations. Have you found that your competitors are constantly outperforming you? Basically this is the result of channel enablement strategies.
We’re going to look into the problems with analogue channel enablement techniques. Technology is such a fast moving industry thus digitizing the channel enablement process is the way of future, enabling managers to boost sales performance.
Returning to the topic of Channel Enablement ROI, the Holy Grail for tech vendors. Establishing channel partners provides vendors with value in the way of revenue growth from end-customer growth and retention. Today we’re focussing on the challenges sales people face when operating under outdated practices.
Measuring Channel Enablement ROI for tech vendors is the holy grail. Building an effective channel partner ecosystem can result in numerous benefits, particularly increased sales revenue from end-customer growth and retention. However, the majority of tech vendors are currently using outdated sales practices which no longer give results.