One of the biggest challenges for sales organisations is low CRM user adoption, on average 74% of sales teams are shown to have low adoption rates. Low adoption rates can significantly impact channel sales productivity, effectiveness and ultimately revenue growth. But this can be turned around by implementing a CRM activation platform like Qotient.
CRM adoption and accuracy can be one of the biggest challenges for sales organisations. On average 74% of sales teams are shown to have low CRM user adoption rates (CSO Insights, as cited by Smart Selling Tools, n.d.). As a result, organisations end up trapped in a ‘garbage in, garbage out’ data situation.