The buyer's journey is changing, and changing the B2B sales landscape with it. How can you as a sales rep adapt to the shift in 2016?
This infographic from HubSpot describes the change simply with the Awareness, Consideration and Decision explanation of the new buyer's journey. Since your buyer is already 57% through their buyer journey, delivering maximum impact in an ever decreasing space of time is critical.
Delivering insights that impact deeply with the buyer can give you the edge over competitors, check out our insight action report here for a deep look at maximising the impact of an Insight-led sales process.